Mick and family came to us with an app project that was near and dear to their hearts but needed our help to overcome a few challenges. They needed to take their brand to the next level and differentiate themselves from other vegan based apps.
Veganiish is not for vegans. It’s for the everyday person who, by making small changes, can have a huge impact on their health and the environment – without having to lose their weekend bacon sandwich or be preached to by vegan purists.
The visuals take inspiration from the rebellious nature of the Veganiish stance. That being Veganiish is about progress, not perfection. This developed into strong typographic protest graphics and large bold statements with minimal graphic visuals. The idea of being unapologetic and underlining parts of statements runs through the rest of the brand identity too.
We redesigned the app and launched with a brand-new look and updated sections. Then we created a juicy 3-day vegan challenge with a dedicated meal planner. It encourages people to test the plant-based waters with small changes to their diet. We made the challenge a bigger part of their customer journey to increase overall community engagement and user retention.
Everybody in our organization is really excited about our brand and our future, and a lot of that really is down to the Orb team. They give you value for money; creativity and they absolutely deliver.” – Mick Nagle, Founder